On March 22, the marketing and sales team of EFFO professional culinary oils brand had a productive day at the gastronomic event in Kyiv, organized by the Ukraine Horeca Masters project and their partner, Kurator, a brand specializing in Horeca food solutions.
The chosen theme for the event, “The Era of Quality Street Food in Ukraine,” resonates deeply with the Ukrainian HoReCa market. It attracted one of the largest numbers of guests in the history of the Ukraine Horeca Masters project. Street food is gaining momentum in Ukraine as a fast and democratic food option that can also be high-quality, interesting, and appealing to consumers.
The invited speakers engaged with the community of Ukrainian chefs and restaurateurs, discussing crucial professional topics such as cost optimization, procurement strategies, waste reduction, and menu adaptation to cater to guest preferences.
Another highlight of the event was the competition among talented young chefs for a monetary prize sponsored by Kurator brand at the Horeca Masters Cup culinary challenge. EFFO brand also supported this significant initiative to inspire excellence among the new generation of Ukrainian chefs.
During the practical masterclasses, all dishes were prepared using EFFO professional culinary oil. In discussions with the invited chefs, our colleagues noted that the majority of them had already chosen our product for their establishments, effectively utilizing it and appreciating the benefits of our high-quality high-oleic oil.
Our team made the most of the networking opportunities, personally connecting with the updated lineup of chefs from establishments that EFFO collaborates with, gearing up for the upcoming season.
