The UKROLIYA team persists in actively exploring avenues for our brands’ expansion in the international market despite the adversities of wartime. After all, the future of our country and accountable Ukrainian businesses relies on the daily contributions of each of us.
From March 8th to 12th, one of the leading exhibitions in Europe and the world dedicated to hospitality, gastronomy, public catering, as well as the bakery and confectionery industry, INTERNORGA, took place in Hamburg. It became the first exhibition event in Germany where our professional culinary oil brand EFFO was officially presented. Colleagues from the Ukrainian, Polish, German, and Czech offices of UKROLIYA collaborated to demonstrate to visitors and potential partners at the highest level all the benefits of working with the EFFO brand. Furthermore, our team managed to engage in a series of crucial and forward-looking discussions with event attendees, as INTERNORGA serves as more than just an exhibition; it acts as a comprehensive platform for sharing information and experiences, seeking new partnerships, fostering interactions, and presenting new products in the European market.
